That thought crossed my mind one morning as I packed my son’s lunchbox for school. In that moment, I made a quiet promise—that my children’s bellies would be filled with the beneficial wonders of nature, not artificial ingredients. So I started making what I called naked foods: foods so close to their natural state, they had nothing to hide.

As the kitchen filled with the scent of oats, nuts, and honey, something else started growing—curiosity. My daughter watched me bring my idea to life with passion and purpose. And one day, she asked a question that changed everything:

"Can I make a snack for kids like me, too?"

She saw what it meant to turn love into a business, and like her dad—a chef and restaurant owner—she wanted to be part of creating something special. That spark led us to evolve Naked Granola into what it is today: a women-owned family brand committed to helping other kids (and grown-ups!) enjoy snacks that are both healthy and delicious.

The granola you're holding is more than just a crunchy treat—it’s a symbol of legacy, love, and the next generation of food makers. Made with simple, wholesome ingredients, it’s food you can trust, from a family who truly cares.

We hope it fuels your days with the same joy it’s brought to ours.

With love,

Hitham & Family

Proudly Women-Owned.